Email marketing refers to the practice of sending out an email to a lot of people in a short space of time - analagous to a mailshot. It can be a highly effective marketing tool because the recipients can see either embedded information and pictures about the product or service, or they will be able to click on a link to go straight to the website about the company. It encourages customer loyalaty and repeat business, although care has to be taken not to email customers too many times as they may start recording your messages as spam.

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